COMPANY
Sulu
INDUSTRY

Sports Towel

COLLABORATOR

Art Direction in collaboartion with McGarry & Sons

WHAT WE CREATED

Visual Identity
Logo Design
Print Collateral
Packaging Design

THE SITUATION

Those who religiously exercise expect a whole lot from their body. That same expectation rings true for the gear that enables them to push it to the brink. Whether it's climbing the biggest mountain or hitting the most intense spin class. Sulu was created to reinvision what a sports towel could do. Thoughtful materials and deliberate design features that enable you to keep on pushin'.