Sports Towel
Art Direction in collaboartion with McGarry & Sons
Visual Identity
Logo Design
Print Collateral
Packaging Design
Those who religiously exercise expect a whole lot from their body. That same expectation rings true for the gear that enables them to push it to the brink. Whether it's climbing the biggest mountain or hitting the most intense spin class. Sulu was created to reinvision what a sports towel could do. Thoughtful materials and deliberate design features that enable you to keep on pushin'.
