How do you launch a brand that helps modern families teach their kids about money? You do it by realizing that it’s not about the money – it’s about responsibility, work ethic, family values, and legacy. Ourly is about empowering kids to learn and earn money. It’s not about chores – it’s about being a contributing member of the family team. It’s about ending arguments and meeting kids where they are, so they can learn valuable lessons about money.
We created a visual identity system, a website, brand video and a brand strategy that amplifies the "we" in family with hopes to change the conversations families are having about earning, spending and saving money.