How do you cut through the noise and launch a new menswear brand? Traditional brands rely solely on a quality product, while a new generation of emerging brands is forming emotional bonds through a shared experience and purpose. Mayson is clothing for the curious. The brand’s driving force is a relentless desire to build a business that represents their generation’s lust for purpose. With a story of hardship, success, and the unknown, Mayson connects with those embracing ambiguity, who are writing their story on their terms.
We created a visual identity system, print collateral, brand video, and website that embraces individuality and plays to the desire and aspirations to create something of one's own.